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Easy Ways to Promote Your Firearms on Firearms Canada

Announcement August 17, 2017

Easy Ways to Promote Your Firearms on Firearms Canada!

1. Choose Your Words Wisely

When listing your item on Firearms Canada, choose your wording carefully and use the right keywords. Keep your title concise, but use as many descriptive words as you effectively can, so that your item will appear in more searches. The more descriptive you are, the fewer questions you’ll have to deal with from possible buyers. To find the right keywords, consider all of the terms you might use to describe the item, and then fit the words together. For example, instead of “Remington 870,” use “Remington 870 Express Synthetic Pump Action Shotgun.” Do a search in Firearms Canada to look for examples of similar listings with a lot of activity.

2. Be Honest

Always tell the truth on the items that you are trying to sell, you’ll gain a better reputation on Firearms Canada. Improving your reputation will boost sales. Reputation is very important in the Firearms Canada community. People are often tempted to complain, and it’s very easy to get negative comments that can hurt you long term. So if there’s a scratch or dent on an item, be upfront about it. While you might make a few sales at lower prices, hiding imperfections will cost you even more in the long run. Some buyers are even looking for some used or refurbished items that they can fix up, but no one likes being surprised by an item in poor condition.

3. Create a Professional Listing

With any business, the more professional you look, the more people will trust you. Make sure you have good pictures of your item and a clear, well-written description. A bulleted list in your description will be very attractive for potential buyers. You’ll catch more attention with short, informative lines that don’t waste time or take up a lot of space.

4. Take Good Pictures

Don’t go crazy with pictures; quality is far more important than quantity. Photos are a great tool for sales, but you don’t need more than three per item.

Posting pictures that have visual appeal will attract potential buyers. Make sure that your pictures represent the item well by taking pictures from all sides and angles. Use an appropriate amount of lighting, and use a neutral background. Remember, no one wants to see your item in the context of your messy house. Do not post any blurry pictures. If your item does have an imperfection, take a picture of it.

5. Set the Right Price

Set the best price for your item. Do some research on the type of firearm or accessory you are trying to sell and set the price accordingly.

6. Website Activity  

In maintaining your activity on Firearms Canada you are engaging in advertising for your business at a low cost as the website itself is advertised on a regular basis through various sources such as firearm magazines/news papers and monthly gun shows and much more. 

7. Be Clear about Your Policies

To avoid any confusion and to maintain your reputation, make sure your listing is clear about any policies that you may have, on returns and shipping for example. You don’t want to waste time dealing with an upset customer because you weren’t open about your policies upfront. That’s time you could be spending on selling another item.

If practicable, use a seven-day return policy that requires customers to pay for half of the shipping costs. Customers are more likely to take a chance on your item if they know that they can return it, but if they have to pay for part of the return shipping, they’re less likely to take advantage of you.

8. Ship Smartly, and Don’t Inflate the Cost

If buyers see an unreasonable shipping cost, they won’t even give your item a chance. In fact, if the actual shipping cost is low, take the loss and don’t charge them for it. Free shipping is very attractive to potential buyers.

9. Practice Good Customer Service

In the Firearms Canada community, providing good customer service goes a long way. Maintaining good relationships within the site will build a good reputation for yourself as a seller and for the site which will drive more potential buyers.

Respond to your buyers’ questions in a timely manner. Even if you don’t have the answer right away let them know you have received the enquiry and that you will get back to them. Promptly send your invoices, and let your buyers know when their item is on the way.

Be kind and courteous, just like you’d expect to be treated. Work with your buyers if there are some special circumstances that are within reason.

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